The Tasks of Database-Marketing:

Generally are the tasks within Database-Marketing the same as within any "standard" marketing-activity, except that during each of these steps heavy usage of database-information is performed.

We will step through each of theses list items and take a deeper look, how Database-Marketing can help you to fullfil these tasks optimally:

• Selection of the right target-group
• Definition of control-groups
• Implementing a direct-mailing activity
• Analysis of the results of a promotion
• Increasing customer-loyalty
• Building a customer-relationship
• Building a customer-history