The Database-Marketing Calculators

Since Marketing is more and more getting a science, the marketing managers will have to do a lot more planning and analysis work than they had to do before. Some of these questions concern the planning but also the analyzing process of direct-mailing promotions. The Database-Marketing-Calculators have been designed to assist the marketing manager with key-questions like:

• How can I compare the response-rates of two different mailing-designs which I tested on the market?
• What sample-size will I need to achieve a certain reliability?
• How reliable is a specific response-rate of a sample?

On the DB-MARKETING.COM site there currently are the following calculators available:

Compare the response-rates of 2 promotions
Evaluate the required sample-size
Calculate the Confidence-Interval - NEW !

Attention !
These calculators are provided as is (mainly to demonstrate the techniques and tools of Database-Marketing) and we do not accept any responsibility for incorrect results. Although we have designed each of them with all of our experience - if you rely on the results you do so at your own risk.

And a technical note:
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