What you need to start Database-Marketing

What you should do BEFORE you can start using Database-Marketing:

Prepare a database:

• Analyze your data
• Design a data-model
• Build a database which will hold any information applicable
• Preferably use relational or object-orientated database-systems since the querying capabilities are highly developed

Prepare the data:

• Convert the data for importing into the database
• Import the data and check if everything was successful
• If necessary update the data and add any additional data required

Start collecting additional data useful for Database-Marketing:

• Link sales to customers
• Track any information about your customers (you can get hold of) within this database(s)
• Track the response you get from all of your Marketing activities
• Track any contacts with your customers
• Track development of prospects to customers

Find data-sources for data-enrichment:

• check statistical offices (often government related)
• check list-brokers
• check businesses to which your company is closely related